Platform helps optimize emotion in web content
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Digital analysts are increasingly examining content from a more human perspective — we recently saw Crystal help users compose empathetic emails. Now, UK-based Toneapi is enabling brands and businesses to maximize impact, by understanding the emotion and tone of their content. Toneapi provides detailed feedback of the types of emotional impact content is likely to elicit based on word analysis algorithms. Users receive information about positive, negative, or neutral associations with certain keywords and sentences. These then build up an overall tone score for the document — are users seeking to drive action, or provide neutral, passive information? Using a…
Spotted another good idea???
Join our network and earn rewards