Platform helps optimize emotion in web content

ga('send', 'event', 'Access Exclusive', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Media & Publishing', 'article', 'article-industry-impression', {nonInteraction: true});

Digital analysts are increasingly examining content from a more human perspective — we recently saw Crystal help users compose empathetic emails. Now, UK-based Toneapi is enabling brands and businesses to maximize impact, by understanding the emotion and tone of their content. Toneapi provides detailed feedback of the types of emotional impact content is likely to elicit based on word analysis algorithms. Users receive information about positive, negative, or neutral associations with certain keywords and sentences. These then build up an overall tone score for the document — are users seeking to drive action, or provide neutral, passive information? Using a…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.