Platform helps YouTubers streamline their online content

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Being a YouTube star — or YouTuber as they are called in the trade — is big business: its highest grossing member, a woman who films herself unwrapping Disney toys, was recently revealed to have earned USD 4.9 million in 2014 from advertising related to her content. It is also a lot of work — the most successful YouTubers embrace a multi-platform approach, building and engaging with their audience on social networks such as Facebook, Twitter and Instagram.

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