Platform lets broadcasters create content for every screen

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The average UK home now has six internet-connected devices, and multi-screening has become the norm with consumers splitting their attention between TV and smartphone, or tablet and games console. Now, 4screens is a platform which enables content producers to create apps and content for multiple devices, so that they can interact with audiences on every screen. 4screens is an online tool for building apps and widgets, which enables businesses to adapt their content easily and maximize audience engagement. The platform — called 4screens Studio — can be used by TV and radio broadcasters, publishers, retailers or brands. Clients can create social hubs, voting polls, chat forums and…

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