Platform lets businesses swap freebies for artist endorsements

Platform lets businesses swap freebies for artist endorsements

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The last decade has seen record sales decrease at an alarming rate and pop stars have often turned to product endorsements as a fruitful alternative income. While a partnership with Pepsi can earn big stars millions of dollars, new app Patrons hopes to bring together touring musicians and companies on a smaller scale — enabling businesses to ‘patronize’ the arts while providing artists with unique opportunities throughout their tours.

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