Platform lets consumers add products to online baskets from anywhere
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Breaking down the boundaries between online and offline retail spaces is something that China's virtual Ulitmate Yihaodian is currently aiming to do. Similarly, UK-based Slingshot is now offering a platform that enables consumers to place items found around the web or in real-world locations into their online shopping accounts. Those browsing the web may sometimes come across a product they want to buy and then navigate to a retailer's site – perhaps a supermarket where they have an existing account – to purchase the item. However, with Slingshot, shoppers don't have to leave the page they're on. Companies taking part…
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