Innovation That Matters

Platform lets customers talk to any local business via text

Work & Lifestyle

Customers can text local businesses for free with social messaging platform

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Gone are the days when text messages were exclusively used for intimate communication between friends and family. More and more businesses are using the format to talk to consumers via advertisements, confirmations and updates, and now Path messaging has developed a platform that lets customers talk back.

Places messaging enables consumers to casually text local businesses for free, avoiding awkward or inconvenient phone calls. Customers can contact any business with a phone number listed on Foursquare — they can book appointments, make dinner reservations, check product availability or inquire about opening hours, and receive near-instant responses in a clear, non-invasive format.

For the businesses receiving the inquiries, there is nothing to setup or install. Rather, when a user texts an organization, their message is actually being sent to Path’s call centre. Path then call the store on the user’s behalf, receive a response, and text it back to the user.

Places messaging is a new feature of Path’s ad-free social messaging platform which encourages multimedia communication between users. The app is available to download for free on android and from the app store.

Are there any other services which could make communication between business and customer more pleasurable and convenient?



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