Platform lets customers talk to any local business via text

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Gone are the days when text messages were exclusively used for intimate communication between friends and family. More and more businesses are using the format to talk to consumers via advertisements, confirmations and updates, and now Path messaging has developed a platform that lets customers talk back. Places messaging enables consumers to casually text local businesses for free, avoiding awkward or inconvenient phone calls. Customers can contact any business with a phone number listed on Foursquare — they can book appointments, make dinner reservations, check product availability or inquire about opening hours, and receive near-instant responses in a clear, non-invasive…

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