Video ad lets users update shopping lists by tilting

ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Retail', 'article', 'article-industry-impression', {nonInteraction: true});

Directing smartphone users to direct product pages is the grail for marketing managers — we recently covered a platform that let users text phone numbers to receive unique product links. Providing a different solution is Australian-based Tiltsta, which enables users to interact with videos on their smart devices. Usually, links in adverts have to be pressed, which causes the video to pause and navigates users away from the page. On Tiltsta-enabled video ads, users can perform commands using tilting gestures while the video keeps running. Users can tilt the phone forward to add the product to their shopping basket, or…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.