Video ad lets users update shopping lists by tilting

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Directing smartphone users to direct product pages is the grail for marketing managers — we recently covered a platform that let users text phone numbers to receive unique product links. Providing a different solution is Australian-based Tiltsta, which enables users to interact with videos on their smart devices. Usually, links in adverts have to be pressed, which causes the video to pause and navigates users away from the page. On Tiltsta-enabled video ads, users can perform commands using tilting gestures while the video keeps running. Users can tilt the phone forward to add the product to their shopping basket, or…

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