Appear Here vets every single retail opportunity that is listed on its platform and helps people wanting a pop-up shop experience find the perfect space.
With offices in three of the world’s major markets – Paris, London and New York City – Appear Here verifies the quality of every retail opportunity listed on the platform. The platform connects businesses offering their available space with those looking for a short-term shop front. Spaces range from tiny to huge and include gardens, catwalks, market pitches, residencies with international brands and rooftops. Whether a new brand starting out or an established name looking for a space to offer a limited time only experience, Appear Here can help.
The company takes a 15 percent commission from each landlord once a space is booked, and opportunities are available to rent by day, week or month – as per the landlord’s preference. All transactions are secure and take place via the online platform, including the handling of deposits and legal agreements. Both landlords and makers receive access to a 24/7 concierge service, and members of the community are alerted to many new opportunities before they are made public.
Exclusivity often goes hand-in-hand with the desire for personalized and bespoke experiences, with myriad industries getting involved in a variety of ways. A luxury travel company designs unique trips for travelers that leave no trace and are never replicated. A project in India runs a mobile museum that showcases local innovators and makers across some of the country’s largest cities. How might other businesses inject some of the immediacy of a pop-up into their interactions with customers?