Platform matches smaller events with potential sponsors

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A thirty second half time ad at last week's Super Bowl cost an astounding USD four million, which is all very well for brands such as Budweiser and Unilever, but now a new platform called HelloSponsor is looking to offer scalable opportunities for smaller brands and gigs — matching potential sponsors with medium sized events, which have remained undiscovered or overlooked. HelloSponsor is an online platform, recently launched in the US, which aims to modernize event sponsorship by opening up new opportunities for brands and events alike. The company has been identifying events, which, though smaller in scale than some…

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