Platform turns Instagram snaps into shops
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Fashion businesses know that it's consumers that set the trends, not designers, and we've previously seen a number of initiatives such as Vancl Star's crowdsourced modelling app that let shoppers take the limelight. Now Keep has launched a new feature called As Seen On Instagram, which makes photos shared on the social platform shoppable. While Instagram may be a hotbed for sharing images of users' latest outfits — whether it's shopper selfies or fashion bloggers' photoshoots — there is no easy way to find out where to buy the items on show. Keep scours the social network to find trending…
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