Innovation That Matters

Platforms connect talented Instagrammers with good causes

Publishing & Media

Gramming For Good and Gramforacause pair up socially conscious Instagrammers with non-profits to help spread awareness about their causes.

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Regular readers of Springwise will already be familiar with a number of charities using social media campaigns to spread awareness about their causes. Only last week we covered the #EndangeredEmoji campaign from WWF, which uses Twitter and emojis to highlight the plight of seventeen endangered species. Now, two startups — Gramforacause and Gramming For Good — are turning to the photocentric platform Instagram to connect photographers with non-profits, helping spread the word about their causes through social photography.


Each startup curates a service tailored to the needs of the non-profit — whether that be providing photos to populate the feed, an Instagram takeover or simply spreading the word on a photographer’s own account. When matching a photographer, both companies consider preferred photography type — phone, DSLR or film — their expected rate of pay and where their passions lie. The platforms are focused on making an introduction — letting the paired photographer and organization build an independent relationship — rather than managing the entire process.

Gramforacause, which is based in New York, has had so much interest in its hashtag #gramforacause that it has set up a wait list for interested participants. How else could Instragram be used as a tool for positive social change?




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