Literal translations frequently take much of the personality and poetry out of original texts, replacing carefully chosen words with stiff, inappropriate or even incorrect text. While global technology means app-makers have the potential to reach audiences in every corner of the world, the complicated process of localization often prevents them. Hoping to solve this problem, Colatris is a live platform which lets companies request and alter translations on demand, ensuring that localized content retains the energy, humour and emotion of their original app. The market for non-English speaking mobile apps is projected to quadruple over the next three years. Companies…