Playful translations help apps to reach global audiences

Playful translations help apps to reach global audiences

ga('send', 'event', 'Telecom & Mobile', 'article', 'article-industry-impression', {nonInteraction: true});

Literal translations frequently take much of the personality and poetry out of original texts, replacing carefully chosen words with stiff, inappropriate or even incorrect text. While global technology means app-makers have the potential to reach audiences in every corner of the world, the complicated process of localization often prevents them.

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update