Playful translations help apps to reach global audiences

Playful translations help apps to reach global audiences

Colatris is a live platform which lets companies review translations of their content, to help retain the energy, humour and emotion of their original app.

United States12 Mar 2015
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Literal translations frequently take much of the personality and poetry out of original texts, replacing carefully chosen words with stiff, inappropriate or even incorrect text. While global technology means app-makers have the potential to reach audiences in every corner of the world, the complicated process of localization often prevents them.

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