Could a Playmobil-style helmet encourage young cyclists to stay safe?

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Keeping kids safe and healthy can be tricky for parents — we recently saw a gamified water bottle to assist parents in making sure their kids are hydrated — but Denmark-based MOEF have found a way to possibly make wearing a helmet more appealing to young cyclists. In a collaboration with Sweden-based marketing firm DBB, MOEF digitally designed and 3D printed a helmet that resembles the hair of Playmobil figures, the idea being that having a recognizable design will encourage kids to wear the helmets. This is a big issue, as MOEF claim almost half of young cyclists don’t wear…

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