Selfies could provide the means for consumer-driven product analysis and recommendations.
New technology has drastically changed the operations of retail in recent years. From a plug-in that enables polls on certain products to a takeaway cup that enables contactless payment, retail has taken on innovations at a speed unlike any other sector. Now another plug-in could help recommend consumers products based on data from their selfies.
Revieve‘s Digital Beauty Advisor (DBA) aims to help retailers and beauty brands improve their consumer relationship. Their plug-in provides an individualised customer experience by helping consumers to find beauty products best-suited to them. Consumers can update their specific needs and how products appear through their own selfies across all digital and social media channels. The DBA makes the beauty assistant virtual and available to everyone, regardless of location.
Based on past consumer behaviours, Revieve can predict future trends and recommend valued products to consumers. They have reported an increase for beauty product conversion of 85 percent and an improvement to the average transaction size of 35 percent. Based in AI, the system can carry out product analysis in real-time and deliver results via message or voice output. AR also offers the functionality to ‘try-on’ new products. The technology analyses various attributes of the shoppers, such as skin tone, eye colour, facial shape and beauty needs in real-time. It therefore provides a curated makeup routine from your selection that matches their precise beauty needs.
Revieve currently provide selfie-driven recommendations across four continents and are leading the market with this niche market research. It is available in-store, online, on mobile, on Messenger & Wechat and through Alexa or Google Home.