New podcast platform offers dynamic advertising
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Podcasts have been around for years, but only recently are strides being made to improve the quality of advertising on them. Around 46 million people in the US listen to podcasts every month, many of them young high-earners. A new app, Acast is now opening this demographic up for marketers. The team are working to improve the experience of listeners while helping advertisers spread their content. The app delivers advertising and sponsorship opportunities on its platform, while providing comprehensive metrics and statistics. It is free to use, and enables listeners to browse podcasts while also recommending them shows. For advertisers, the…
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