Pop-up store helps launch new software platform

marketing-and-advertising-snapshot-cover
Enjoy this article? You may also be interested in our Marketing & Advertising Innovation Snapshot >>
ga('send', 'event', 'Retail', 'article', 'article-industry-impression', {nonInteraction: true});

Pop-up retail is a trend we’ve been covering for years, but it wasn’t until recently that we had seen it put to work for software. Sure enough though, part of Danish software firm Podio’s strategy for publicly launching its online work platform last week was a pop-up store on the streets of San Francisco.

marketing-and-advertising-snapshot-cover
Enjoy this article? You may also be interested in our Marketing & Advertising Innovation Snapshot >>

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update