Polish Instagram users can read the start of new books for free

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The rise in online activity has contributed to a troubling decline in people reading for pleasure. The interactivity and immediacy of smartphones may offer readers something that a paperback cannot, but now we're seeing numerous initiatives which use these very features to encourage literacy and win back readers. Last year we wrote about Massively — an interactive storytelling platform that gets readers to text with the characters, and now, Poland's largest book retailer Empik have launched the #storygram campaign — promoting upcoming books by sharing the first chapters via Instagram. Followers of @storygram_empik recieved the first chapter of an upcoming…

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