Pop-up shop charges women 76 percent to illustrate the gender pay gap
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More than 50 years have passed since the Equal Pay Act of 1963 declared that workers in equivalent roles should be paid the same wage, regardless of gender, yet recent statistics show that in 2014, US working women were earning just 78 percent of the US men’s median earnings. In Pennsylvania the gap is even larger — at 76 percent. In response, artist and entrepreneur Elana Schlenker has opened a ‘pay what you’re paid’ pop up shop in Pittsburgh called 76<100, which aims to draw attention to the gender gap by charging female customers 76 percent of the retail price, mirroring the inequality of earnings.
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