In Portugal, The Walking Dead store makes customers pay with their own blood
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Cash isn't the only currency that stores can accept in return for their goods — in the past we've seen South Africa's The Exchange let only customers who pledge to sign up as an organ donor walk away with its products. In a similar fashion, Portugal's The Walking Dead Blood Store is now getting fans to give blood in order to win merchandise from the series. Developed in collaboration with creative agency Torke+CC and blood donation organization IPST, the marketing team behind the show set up a pop-up store in the Dolce Vita Tejo shopping center in Amadora in order…
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