In Portugal, The Walking Dead store makes customers pay with their own blood

ga('send', 'event', 'Health & Wellbeing', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Non-profit, Social cause', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Retail', 'article', 'article-industry-impression', {nonInteraction: true});

Cash isn't the only currency that stores can accept in return for their goods — in the past we've seen South Africa's The Exchange let only customers who pledge to sign up as an organ donor walk away with its products. In a similar fashion, Portugal's The Walking Dead Blood Store is now getting fans to give blood in order to win merchandise from the series. Developed in collaboration with creative agency Torke+CC and blood donation organization IPST, the marketing team behind the show set up a pop-up store in the Dolce Vita Tejo shopping center in Amadora in order…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.