Putting a smile on household energy bills
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Earlier this month, we spotted MyEex and Earth Aid, two initiatives that reward consumers for reducing household energy use. Taking a different approach is US-based Positive Energy, which compares households’ energy consumption, adding a social twist to being green. The company works with local utility companies, which use its software to add persuasive information to customer bills. Instead of just listing their own energy use, it adds information for households on the same street or block, showing how the consumer measures up in comparison to all of their neighbours, as well as to the energy efficient ones. Households with low energy use are encouraged with smiley faces beside their usage.
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