A new sustainable and innovative powder hair product is waterless and rehydrates in the shower.
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Spotted: Anyone who has ever tried to pack light knows the inconvenience of carrying numerous, heavy bottles of shampoo and other hair care products. These products are 80 percent water, so imagine how much lighter your luggage would be if the water was removed? Kailey Bradt not only imagined it, she went one step further. Bradt developed a powdered shampoo that can be rehydrated with water to form a ready-to-use product.
Bradt’s company, OWA, has recently secured funding from venture capital fund Precursor Ventures to launch their innovative powder shampoo, called Moondust Hair Wash. The company had earlier secured €180,000 in pre-seed capital from RIT Venture Fund I. The fund is connected to Rochester Institute of Technology, where Bradt received undergraduate and graduate degrees.
Moondust Hair Wash is not only zero percent water, but is also free of sulphates, parabens, silicones, and artificial colours and fragrances. In addition to saving water, OWA carefully considers the impact of their products throughout the entire product lifecycle, ensuring that fewer chemicals are washed down the drain. Moondust joins a host of new product lines that aim to be more environmentally-friendly. These include a paper toothbrush and packing material made from plants.
In addition to a powdered shampoo and conditioner, OWA is also developed a water-free hair mask and styling lotion. According to Bradt, the products have, “a lower impact on the environment, not just because of what’s in the packaging, but because of how it gets to you and where it comes from. We aren’t using artificial colours, silicones, sulphates or parabens.” Moondust Hair Wash is expected to launch soon in a direct-to-consumer distribution model.