Pre-paid prezzies

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A new breed of gift certificates In our November 2002 newsletter, we highlighted some promising pre-paid card initiatives. The town of Hudson, Ohio, US, came up with yet another innovative way of making use of these cards: the Hudson Gift Card, a pre-paid/debit card that is good in many shops in Hudson’s Main Street shopping district (source: The New York Times), and doubles as an entirely new breed of gift certificate. The card was developed by New Market Solutions, a systems integrator, specializing in 'advanced card and identity applications', in co-operation with the local Chamber of Commerce. The card's dedicated…

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