Predictive advertising identifies target audience

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Programmai is a machine learning solution for brands and retailers to use for advertising. Using Artificial Intelligence (AI), the tool can create predictive advertising campaigns. Programmatic advertising is a way for businesses to target their campaigns at a specific audience. A more accurate customer reach increases a business’s advertising impact. It also removes ad spend on those that aren’t a part of the target audience. Programmai does this using machine learning methods. The data collected by Programmai provides insights into the target customer’s traits and behaviours that were previously unknown. The company’s mission is “To disrupt how advertising is bought…

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