Predictive text app helps reverse gendered language

Predictive text app helps reverse gendered language

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Research has shown that people talk differently to children depending on their gender. Without even realising it, adults tend to talk to boys in terms of their abilities, but to girls in terms of their looks. Over time, this difference can affect how children, and in particular girls, see themselves, and can affect their self-confidence. Finnish child rights organisation Plan International, in conjunction with Samsung Electronics Nordic, decided to try and change this unconscious behaviour with a predictive text app. Sheboard seeks to empower girls by raising awareness of the impacts of gendered speech.

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