Prepaid downloads

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In Turkey, online music store MuziPlay has forged itself a larger market by selling prepaid music cards. Much like prepaid telephone cards, 'MuziKarts' are available from newspaper stands and small shops. After activating a code on the card, customers can download and play mp3s using the company's proprietary MuziPlayer. Cards are available in denominations of YTL 3, 5 and 10 (EUR 1.50, 2.50, 5.00/USD 1.95, 3.25, 6.50). Sounds like a winner for countries where the growth of broadband internet is outpacing adoption of credit cards. The sachet marketing approach to selling songs should also appeal to children. Although Apple sells…

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