Present automatically calls the gift-giver when opened

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A new packaging system called Omni Present, from interactive agency Frolic, can help friends and family share the experience of a long distance gift's arrival, by automatically calling the gift giver when the receiver opens their present. We have already seen a Smart Christmas Card from 02, which integrated a SIM card and mic and was rigged to phone the sender when opened. Frolic's smart packaging system works in much the same way but enables gift givers to think bigger. Presents can be sent as usual through the mail. When the package is opened, light entering the box triggers the…

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