Pricehub: Used cars & price transparency

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Of all the markets that could benefit from increased price transparency, the one for used cars surely ranks near the very top. Pricing sites have emerged in one area after another—including Zillow for home buyers—but now used-car buyers finally have one of their very own with the launch last fall of PriceHub. San Francisco-based PriceHub was created by two car enthusiasts who have collectively bought, owned and sold more than 30 (mostly used) cars over the last decade. They observed that while car buyers can refer to published invoice prices, MSRP prices, book values, trade-in values and other estimates of…

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