Pricey zucchini? Italian government sends food prices by SMS

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With food prices soaring across the globe, consumers are understandably concerned. To help ensure that retailers don’t pass on more of the price increases than is strictly necessary, Italy’s Department for Agriculture, Food & Forestry is offering transparency by text message. Its SMS Consumatori service tracks prices for over 80 types of fruit, vegetables, meat, dairy products, fish, etc and lets consumers access them when they’re out shopping.

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