Product life story labels

marketing-and-advertising-snapshot-cover
Enjoy this article? You may also be interested in our Marketing & Advertising Innovation Snapshot >>
ga('send', 'event', 'Eco & Sustainability', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});

Dole Organic lets consumers “travel to the origin of each organic product”. By typing in a fruit sticker’s three-digit Farm Code on Dole Organic’s website, customers can find the story behind their banana. Each farm’s section on the website includes background info, shows photos of the crops and workers and tells consumers more about the origin of Dole’s organic products.

marketing-and-advertising-snapshot-cover
Enjoy this article? You may also be interested in our Marketing & Advertising Innovation Snapshot >>

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update