Product life story labels
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Dole Organic lets consumers “travel to the origin of each organic product”. By typing in a fruit sticker's three-digit Farm Code on Dole Organic's website, customers can find the story behind their banana. Each farm's section on the website includes background info, shows photos of the crops and workers and tells consumers more about the origin of Dole's organic products. As our sister website trendwatching.com states in its latest briefing: "Now that carbon footprinting has become a household term in mature consumer societies, expect consumers' desire to find out about the origins of a product to become a given. Questions…
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