Product placement agency targets YouTube
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Montreal-based Brandfame has launched itself as a product placement agency for YouTube and other online video sharing platforms, connecting makers of online videos with brands that want to be integrated into the next viral video blockbuster. Advertisers can list products they'd like to have featured in videos, and search for upcoming videos by producers to find a match for their brand. Producers indicate which productions they're willing to integrate products into, and can search for brands or products they'd like to work with. Once a deal has been made, the advertiser pays the producer, and Brandfame takes a cut. The…
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