Tracing jam back to the strawberry farm
We’ve covered several food brands that provide consumers with detailed information on the sources and background of their spinach, bananas and coffee. It’s a trend that continues to pick up steam, as witnessed by condiment maker Beerenberg’s introduction of Provenance Pathway, an online tool that lets customers trace their jam or sauce from ‘soil to shelf’.
Spotted another good idea???
Join our network and earn rewards