Public health print ad used in homes to test ventilation
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Carbon monoxide is odorless and colorless, making it a silent killer. In Poland, more than 100 people die each year from carbon monoxide poisoning. Additionally, nearly two thousand become seriously ill. Appropriate and fully functioning building ventilation prevents such deaths. A new public health and safety campaign teaches citizens how to check that. The Polish National Fire Department worked with a consortium of retailers to create a low tech awareness-raising campaign. Pepco, Lewiatan and Złote Tarasy contacted 28 million households with the information flyer that was included in the retailers’ advertising. Advertising company Grey Group Poland designed the leaflet. As well as containing information about carbon monoxide poisoning, the leaflet itself was also the test device.
Spotted another good idea???
Join our network and earn rewards