Public health print ad used in homes to test ventilation
Carbon monoxide is odorless and colorless, making it a silent killer. In Poland, more than 100 people die each year from carbon monoxide poisoning. Additionally, nearly two thousand become seriously ill. Appropriate and fully functioning building ventilation prevents such deaths. A new public health and safety campaign teaches citizens how to check that. The Polish National Fire Department worked with a consortium of retailers to create a low tech awareness-raising campaign. Pepco, Lewiatan and Złote Tarasy contacted 28 million households with the information flyer that was included in the retailers’ advertising. Advertising company Grey Group Poland designed the leaflet. As well as containing information about carbon monoxide poisoning, the leaflet itself was also the test device.
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