Publisher offers readers free books for posting reviews online

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In the face of declining book sales we have seen a number of publishers using online tactics to increase and maintain their readership. There is a Polish bookstore that shares first chapters of books on Instagram for free, and a plugin which hijacks Amazon’s site and tells customers the best book price from their local store. Now, women's book publisher Harlequin is launching a loyalty scheme which offers readers points in return for engaging with their books online. To begin, users create a My Rewards membership via Harlequin's website. Then, every time they make a purchase online or instore they…

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