Pursu.it

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In the summer of 2012, some 281 Canadian athletes represented their country at the Olympic Games in London. Despite this, the nation won only 18 medals — just one of which was gold, its lowest count since 1976. Julia Rivard is one of the co-founders of Pursu.it — a crowdfunding platform that aims to provide the financial support so desperately needed by Canada's up-and-coming athletes — and she believes the problem is that potential future sports stars aren't being nurtured. "Although there is funding through federal athlete assistance, it has not increased since 2004 and only offers CAD 350 a…

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