Putting the brakes on traffic violations in China
When it comes to public awareness and behavior change campaigns, it’s always interesting to see how organizations effect change. Last year, we covered a Russian nonprofit which uses hologram projections of disabled drivers to ward off those tempted to take disabled parking spaces. Road deaths in China have long been a cause for concern with the WHO estimating that 250,000 people were killed on China’s roads, amongst them over 10,000 children. This figure is disputed by Chinese authorities, who put the figure around 60,000, but it is clearly a serious problem. The latest rising death toll comes from non-motorized vehicles, in particular e-bikes. Some estimates put the number of e-bikes in use in China at over 200 million. The speed at which these vehicles travel, coupled with the fact that no driving test is required to ride one, is problematic. Indeed, an officer with the Traffic Police Headquarters of the Jiangsu Provincial Public Security Department said that non-motorized vehicles running red lights caused 47 deaths in the first half of this year.
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