Putting cash test dummies to work

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Cherryflava Media in Cape Town, South Africa, is redefining a win-win situation with its latest online venture, Cherrypicka. The site invites customers to register as 'cash test dummies' and purchase new products and services at steep discounts in exchange for submitting reviews. Not only do consumers get rock-bottom deals and first dibs on new merchandise, but merchants get direct market promotion of their brands, online word-of-mouth advertising and guaranteed feedback from some of the first users of their wares. “It's a creative, word-of-mouth, try-before-you-buy, experiential / buzz marketing tool that's part advertising mixed in with an unbelievable bargain,” notes Cherrypicka.…

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