Putting cash test dummies to work
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Cherryflava Media in Cape Town, South Africa, is redefining a win-win situation with its latest online venture, Cherrypicka. The site invites customers to register as 'cash test dummies' and purchase new products and services at steep discounts in exchange for submitting reviews. Not only do consumers get rock-bottom deals and first dibs on new merchandise, but merchants get direct market promotion of their brands, online word-of-mouth advertising and guaranteed feedback from some of the first users of their wares. “It's a creative, word-of-mouth, try-before-you-buy, experiential / buzz marketing tool that's part advertising mixed in with an unbelievable bargain,” notes Cherrypicka.…
Spotted another good idea???
Join our network and earn rewards