Innovative local phone service points faithful Muslims in the right direction.
Yet another mobile idea; this one capitalizing on glocalization. South Korean electronics giant LG recently launched the world’s first mobile phone containing a Qiblah indicator which points to Mecca. In LG’s own words: “No matter where the faithful are at the call to prayer, they will be able to easily identify the direction of Mecca.”
Qiblah is the direction that Muslims face when they do their ‘salaah’, or communication with God. The Qiblah indicator uses an inbuilt longitude and latitude orientation that, when used with a comparison to the magnetic north, indicates the direction the Ka’bah, the holiest shrine in Mecca. The phone comes complete with a compass to ensure the user can always find the reference point of north.