QR codes on open source beer label link to its recipe
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Beer drinkers have already been able to input into the creation of a new product with Leeds Brewery's special edition crowdsourced ale. Now New Zealand-based brewer Yeastie Boys is offering its Digital IPA, whose label directs drinkers to instructions on how they can make their own version. The company has introduced the India pale ale to its roster of craft beers and is placing QR codes on the label to enable smartphone users to get access to the brand's Twitter and Facebook profiles, where they can instantly share their opinions on the drink. The bottles will also send drinkers to…
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