Radio station reads out texts so drivers can concentrate on the road
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Texting while driving is the leading cause of fatal car crashes in Brazil. Now, Radio Message System aims to change this by offering citizens an alternative form of communication while on the move. The campaign transforms the radio broadcast into a text message reader, enabling anyone to send an important message to a companion, without requiring them to look at their smartphone. Radio Message System was conceived by Propeg creative agency and Radio Metropole. To participate, people simply have to text their messages to the radio station's Whatsapp number. Then, the radio hosts read the messages live on air, broadcasting…
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