Raising the rent
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The DVD rental business is as low-frills as it gets, but in a USD 50 billion digital home entertainment market, there's always room for reinvention. Here are two new businesses that have put on their creative thinking caps, and have revolutionized when, where and how consumers can rent DVDs. First, there's Australian redroomdvd, a semi-automated DVD rental store, where the entertainment begins with the movie selection process. Customers are invited to step into a room filled with touch screen stations, where they can browse titles, read reviews, even take a peak at the trailers before swiping their membership cards and…
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