Curated retail has never been more popular: Japanese Ranking Ranqueen only sells top ranking items, with selections based on sales data from big Tokyo department stores and independent research. Choice anxiety no more!
We don’t mind spelling it out again: in an age of abundance, curators rule! Riding the CURATED CONSUMPTION trend in all its glory is Japanese Ranking Ranqueen, a Tokyo chain selling only the top 3, 5 or 10 items in a bewildering range of categories. Rankings are based on sales data from big Tokyo department stores and independent research. Think best-selling lists for bath powder. Tooth picks. Pasta sauce. Cell phones. And so on. Rankings are updated every week, mercilessly replacing the out of favor with the Next Big Thing. There are eight Ranking Ranqueen stores in total: five stores in Tokyo (Shibuya, Shinjuku, Otemachi, Jiyugaoka, Kitasenju), two stores in Yokohama (Azamino, Kamiooka), and one store in Fukuoka (Fukuokatenjin). The company is owned by Tokyu Corporation. (Spotted by Ray Collouch, Springspotter Network.)