From Chicago, Istanbul and Sao Paulo, three great examples underlining that retail formats and shopping habits continue to blend, turning everything into easy-to-ogle, easy-to-customize, and easy-to-buy.
Three great examples underlining that retail formats and shopping habits continue to blend, turning everything into easy-to-ogle, easy-to-customize, and easy-to-buy: At The T-Shirt Deli in Chicago, unadorned shirts are selected from a deli counter and then adorned with garnishings of personalized lettering, delivering on a “T-shirts made fresh daily” tag line. The starting price for t-shirts ranges from USD 15 (EUR 11.50 / GBP 7.90) for a basic T-shirt to USD 22 for a long-sleeve t-shirt and USD 26 for a long-sleeve hoodie. T-shirts are available for women, men, babies, kids, and dogs. Letters are USD 1 each: customers can use custom letters or their own design. Preaching flexibility and transparency, it may not come as a surprise that The T-Shirt Deli sources its T-shirts from sweatshop-free American Apparel. For those of you interested in introducing this concept in your own home town/country: The T-shirt Deli website states that they currently don’t have opportunities for franchising (they are however open to proposals, which they may reply to if they find them intriguing). In Springwise speak, that means you may as well go it alone: the world is a big place, and the demand for cool T-shirts and/or unusual retail experiences is infinite, especially with the Fast Fashion trend still picking up speed!