Service scans Twitter to help hotels find new guests
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Hotels can already turn to Revinate for help with social media in general, but Reach.ly is a new service focused specifically on finding potential new guests. Toward that end, Reach.ly monitors Twitter for mentions of planned trips and allows hotels to reach out to visitors who are heading their way. Reach.ly's free service begins when hotels register with the site via Twitter and indicate which cities they're interested in. Using a complex set of algorithms, Reach.ly then begins to filter Twitter traffic for them, and it uses a hotel-specific dashboard to present a neatly packaged and manageable number of tweets…
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