Reading glasses for baby boomers
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Readerwear is a specialty retailer in Vancouver that sells hundreds of fashion forward, ready-to-wear reading glasses, which are a far cry from the inexpensive but unstylish varieties found in drugstores and department stores. “We recognized that today’s baby boomer wasn't satisfied with the usual selection of reading glasses — they wanted more choice and more style, without having to pay a few hundred dollars for prescription glasses,” says the company, which also sells a limited range via their online store. Readerwear offers inexpensive yet high quality fashionable eyewear in up to 60 different styles in each diopter, compared to the…
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