Ready to (rep)eat

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Sandwiches as a new ‘it’ fast food 'Pret A Manger’ (French for ''ready to eat''), the successful UK sandwich chain, may have become a household name in Britain, but the sandwich as a new ‘it’ fast food still has a promising land-grab ahead of it in the rest of the world. Though the company has been expanding abroad over the last two years, with currently thirteen outlets in New York, five in Hong Kong and one in Tokyo, smart entrepreneurs can still build on Pret A Manger’s success story. Some of the things which make Pret a Manger so successful…

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