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Retail

Sandwiches as a new 'it' fast food: Pret A Manger leading the sandwich revolution in Europe , the US and Japan.

Opportunities

Pret A Manger currently has no plans for franchising its winning formula and doesn’t seem to be interested in other international JVs, but as this super-high growth area could easily spawn three or four global chains, why not do it yourself! 😉

Sandwiches as a new ‘it’ fast food

‘Pret A Manger’ (French for ”ready to eat”), the successful UK sandwich chain, may have become a household name in Britain, but the sandwich as a new ‘it’ fast food still has a promising land-grab ahead of it in the rest of the world. Though the company has been expanding abroad over the last two years, with currently thirteen outlets in New York, five in Hong Kong and one in Tokyo, smart entrepreneurs can still build on Pret A Manger’s success story. Some of the things which make Pret a Manger so successful (and made McDonald’s Corporation buy a 33% stake in the chain): Obsessive focus on super fresh, tasty sandwiches, with often organic ingredients. Wide range of other items, like coffee, cookies and brownies, salads, fresh juices, yoghurt pots, and (in winter) soups, to provide a complete breakfast/lunch/snack experience. Fun, Starbucks-like branding, culture and uniformity. Locations near or in office environments.

Opportunities

Pret A Manger currently has no plans for franchising its winning formula and doesn’t seem to be interested in other international JVs, but as this super-high growth area could easily spawn three or four global chains, why not do it yourself! 😉

Website: www.pretamanger.com/

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