Real-life FarmVille lets urbanites invest in crops

Real-life FarmVille lets urbanites invest in crops

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There is no doubt that city-dwellers often feel detached from the food they eat and the land it comes from. Farmer’s markets and local, organic produce go some way to rectify this, which is part of the reasons for their growing success. For those who want a deeper connection, iGrow is an investment platform that enables urbanites to buy seeds that will be planted by farmers and yield both financial and edible returns.

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