Real-time in-store data improves customer service

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Working with the security arrangements already in place in a store, Genetec Inc’s new Retail Intelligence system provides owners with real-time, actionable data to help improve overall customer experiences. From analyzing the direction of traffic flow to heat mapping and alerting staff to long lines, the system provides insights from data that is already easily available. Available on a subscription basis, Genetec is currently offering retailers a free trial of the system in one store. The final version will be publicly available towards the end of 2017. Genetec believes that marketing and merchandising managers will also be able to use…

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