Real estate 3.0: selling houses that aren’t for sale
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Igglo combines large amounts of real estate information into a customer friendly package that could alter how the housing market operates, by letting potential buyers 'pre-order' houses that aren't yet for sale. The Finnish company has photographed every building in Helsinki, with more towns to follow, and combines these photographs with satellite images and maps. Every property is listed, not just those that are currently on the market. (Their tagline is: "Your house is already on Igglo.") Potential buyers can earmark a building, street or neighbourhood they're interested in, and post offers online. This lets potential sellers find out how…
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