Retailer & Red Cross reward consumers for recycling clothes

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Much the way UK retailer Marks & Spencer has been working with Oxfam to reward consumers for recycling their gently used clothes, so the New Zealand Red Cross recently launched a like-minded effort in partnership with clothing retailer Country Road. Typically, only a very small proportion of donated clothes are of high enough quality to be resold through the New Zealand Red Cross’s 38 stores, the relief organization says. Aiming in part to remedy that problem, the new “Fashion Trade" effort is designed to encourage donation of better clothing. So, as of July, New Zealand consumers who include at least…

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