Free car for the weekend, no strings attached: tryvertising by Renault
It’s the car-buying equivalent of being handed a cute puppy, knowing you can give it back if you don’t want it: Renault is hoping that once consumers spend a weekend with its new Mégane Hatch, they’ll want to keep it. UK residents can log on to Renault’s extended test drive site to choose whether to try out a car for 24 hours on a weekday, or from Friday evening to Monday morning to get a real sense of ownership. To make the experience even easier, the car is delivered to and collected from test drivers’ houses.
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